Got Milk? Breakfast pimpers Kellogg's don't think so.
Despite being a traditional staple of cereals, the juicy white liquid from the teats of countless udders appears to have missed the dive into a lot of Australian bowls. When presented with these possibly forged facts of Australian laziness the team at Kellogg's went into producing a series of television commercials. Some thought it was a joke but with a few months under its belt, the advertisements continue to grace the screens.
Apparently from the tone of the commercials, hordes of Aussies—of those that have a reason to wake up in the morning—have been munching down on their cereals with either no milk or milk substitutes. This despite the fact that many, if not every, box of cereal contains a serving suggestion that includes a bowl filled partly with milk, or highly adulterated white paint.
Rivals Sanitarium—from all guesses an Australian company—are either not choosing to ridicule their customer base or actually know that Australians can be smarter than the American conglomerates think.
Written on Tuesday, 5 August 2003