The Wax Conspiracy

Nigritude Ultramarine Whacking with Google

"Nigritude Ultramarine," according to the sac of Brisbane Internet marketing company, Dark Blue, has been one major rabid search term of late, spreading its juices across the pond ploughing seeds in pages and pages. This from the initial run of zero returns just one month ago on the term in Google now sports near half a million pages bearing the poor translation.

There is the "miserable failure" known widely and pointed out as "so last year" in the same deep-throated breath as that of the rscheearch conducted by Cambridge boffins drunk and spewing forth mixed Scrabble tiles. A Google bomb in the former and a circulated effort to read shapes in the latter.

Worming its way into a SEO challenge from the company in Australia, the whole birth of "nigritude ultramarine" feels like a slap across the face with a gauntlet bearing cold fish in warm jackets toward the solitaire-like "sport" of Google Whacking. One's concerted effort is to track down the elusive single result while the other attempts to flood them with nonsensical blogs and forums on a clearance sale of imported rugs.

Ethan Switch

Written on Tuesday, 8 June 2004

The Wax Conspiracy

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