Losing ground in the doom filled fillo pastry of a world conquered by the obese, with men swabbing guts holding more than other bellies can, Kevin "Big Kev" McQuay flipped the big bird and washed his cleaning products down the drain along with his life.
Suffering a heart attack last night, the Gold Coast businessman, famous for shouting over his flamboyant shirts, died at the age of 55 and with the volume set beyond all others.
Never quite recovering from the listing on the Australian Stock Exchange, taking the company against a severe blow of consumer and investor confidence, the plans for a caricature of the obese man are looking good. Fear stricken investors worried that McQuay, looking forward to life on a slimmer scale, will devalue the mockery of his own image.
With the balloon body dying before Christmas, Santa Claus continues to hold tight on to his reign as the obese man to beat come the end of year sales.
Written on Tuesday, 6 December 2005