Looking to set themselves apart from the McDonald's of North America as featured in Morgan Spurlock's fast food binge documentary, McDonalds Australia have been on the defensive. Presenting facts from their marketing and nutrition department, McDonalds Australia fail to note one simple thing, the actual title of the documentary, Supersize Me.
Taking point a little further, they posted on their website an email sent by Spurlock to McDonald's Media Spokesperson, Lisa Howard. The original intent of the correspondence was to draw somebody, anybody, from the fast food behemoth into talking with Spurlock for the documentary. At least fifteen calls were made, all silently rejected. Spinning faster than stomachs in the sun, the note is tilted with the preface of "What Morgan Spurlock really thinks of McDonald's".
From a glance it would appear that not even McDonald's Australia have seen the film in which they are trying to shoot down.
Written on Wednesday, 16 June 2004